Lê Văn Tuấn learned to make seven-coloured sticky rice in 2019 and built a stall in Buôn Ma Thuột known for long customer lines. In 2025 he moved to Long Bình in Ho Chi Minh City, setting up around 6 a.m. to sell naturally coloured rice wrapped in a thin cracker and tied with pandan leaf. Each steaming batch takes nearly two hours, and the stall closes around 9 or 10 a.m.
Behind the line lies preparation far longer than the minutes needed to wrap an order. Multiple colours of rice share the same steaming process and output cannot expand instantly. Novel appearance and a narrow breakfast window make the pot's capacity the practical limit on a morning's customers.
The source review records an ordered wait tied to this candidate's date and place. The article was re-edited against that direct evidence without adding unverified crowd sizes or waiting times.